For independent agents in the Phoenix metro
Keep your brand. Lose the isolation.
The Phoenix Living Collective is a group of independent agents at Real Broker who work together, share what's working and help each other grow. It isn't a team. Nobody takes a cut of your commission, and your clients, your database and your name stay yours.
Not a team
Collaboration without giving up your business
Most agents who join a team do it for support, and they pay for that support with a bigger split and someone else's logo. We think you can get the community part without trading away the ownership part.
A traditional team
- Team leader takes 10–50% of your commission, often with no cap
- You market under the team's name and brand
- Leads and the client database usually belong to the team
- Leaving often means starting over
- The structure works best for the person at the top
The Collective
- You contract with Real directly at the standard 85/15 split and $12,000 cap
- You market under your own name and brand, alongside Real
- Your clients, sphere and database are yours, period
- You choose how involved you want to be
- Everyone grows together through shared knowledge, not shared splits
Regular mastermind sessions
Small-group conversations about what's actually happening in our market: tough negotiations, pricing calls, lead sources that are working and the ones that aren't.
Deal support from people who've been there
A second set of eyes on a tricky contract, a counter-offer strategy or a listing presentation. Ask the question before it becomes a problem.
Shared vendors and local know-how
Trusted inspectors, lenders, stagers, photographers and contractors across Anthem, North Phoenix and the Valley, shared freely instead of guarded.
Co-marketing when it makes sense
Joint open houses, community events and content collaborations, done in a way that lifts each agent's own brand.
Accountability and goal setting
Business planning with peers who will check in on you. Independent doesn't have to mean on your own.
Help getting started at Real
Onboarding, the tech stack, the agent portal and the revenue share program explained in plain language by someone local.
The numbers
What it costs to be at Real
Everything here is Real's standard U.S. agent plan. There is no extra split or fee to be part of the Collective.
| Commission splitYou keep 85% until you cap | 85 / 15 |
|---|---|
| Annual capMax you pay Real in splits per anniversary year | $12,000 |
| Cap for team membersIf you're on a team within Real | $6,000 |
| One-time sign-up fee | $249 |
| Annual brokerage feeCollected as $300 from each of your first 3 closings | $900 |
| Per-transaction fee (CBR)Broker review and E&O, every transaction | $50 |
| Post-cap transaction feePer sale after you cap | $285 |
| Post-cap fee for Elite agentsAfter cap + $6,000 in post-cap fees | $100 |
| Monthly desk fee | $0 |
How a year at Real plays out
Your cap resets on your anniversary date, not January 1.
- 01
Before capYou keep 85% of each commission. Real's 15% counts toward your $12,000 cap.
- 02
CappedOnce you've paid $12,000 in splits, you keep 100% of commission for the rest of your year, less a $285 fee per sale.
- 03
ElitePay $6,000 in post-cap fees (about 21 more sales) and the fee drops to $100. You also earn a $12,000 stock award.
- 04
AnniversaryThe cap resets and the cycle starts again.
Run your own numbers
What would your year look like?
Plug in your typical deal and how many you close in a year. The example below is a $500,000 average price at 2.5%, 14 closings.
| Gross commission income | $0 |
| Split paid to Real (toward cap) | $0 |
| Annual fee | $0 |
| Transaction fees ($50 each) | $0 |
| Post-cap fees | $0 |
| You keep | $0 |
Estimate only. Assumes every deal is a sale at the same price, your cap year lines up with the deals shown, and the September 2026 fee schedule above. Leases, referrals and deals over $1M can change the math. It doesn't include the one-time $249 sign-up fee, revenue share or stock.
Income beyond commission
Seven ways to earn at Real
Commission is still the core of your business. Real adds a few more ways to build income and long-term wealth on top of it, and none of them require you to recruit.
Commission
An 85/15 split until you cap at $12,000, then 100% for the rest of your anniversary year (less the post-cap fee).
85% → 100% after capRevenue share
When an agent you introduced to Real closes deals, Real shares part of its own 15% with you. It comes out of Real's portion, never the other agent's commission.
Up to 5% of Real's split, 5 tiers deepStock purchase plan
Opt in to put part of each commission toward Real (Nasdaq: REAX) shares, and Real adds bonus shares on top.
5% + 10% bonus pre-cap · 10% + 15% bonus post-capCapping award
Real grants restricted stock each year you hit your cap. The number of shares adjusts as the company grows, and awards vest over three years.
Stock grant each time you capElite Agent award
Reach Elite status (cap plus $6,000 in post-cap fees, or $500K GCI with 10 sales over $1M) and earn a stock award, plus your post-cap fee drops to $100.
$12,000 in stockElite cultural award
Elite agents who give back by teaching, mentoring or contributing to Real's agent community can qualify for an additional stock award.
Additional stock for contributingReferral income
Real has agents across the U.S. and Canada. When a client moves out of your area, refer them to someone you can vet inside the network and earn a referral fee.
Nationwide agent networkIs this a fit?
Who the Collective is built for
You'll probably love it if you
- Already have your own brand, or want to build one
- Want people to think through deals and strategy with
- Would rather keep more of your commission than pay for a team logo
- Like sharing what works and learning from others
- Care about doing right by your clients, even when that means advising them to wait
- Work in Anthem, North Phoenix or anywhere in the Valley
It's probably not right if you
- Want leads handed to you in exchange for a large split
- Need a manager telling you what to do each day
- See other agents only as competition
- Are looking for a get-rich-quick recruiting plan
I built my business on listening first and giving clients advice I'd want for my own family. I wanted that same feel with other agents: people who are generous with what they know, honest about what isn't working and invested in each other's success. Jennifer Haugebak, Realtor® · Phoenix Living | Real Broker
Questions agents ask
Frequently asked
Do I have to change my branding?
No. You keep your own name, logo and marketing. Arizona rules require your advertising to show your brokerage, so Real Broker appears alongside your brand, but you don't become "Phoenix Living."
Does anyone in the Collective take a split of my deals?
No. You join Real as an independent agent on the standard 85/15 plan with a $12,000 cap. The only splits and fees you pay go to Real and are listed on this page.
What happens to my clients and database if I leave?
They're yours. Your client relationships, your sphere and your database go wherever you go.
Do I have to recruit agents?
No. Revenue share is optional. Some agents never bring anyone in. If a colleague does join because of you, you're eligible for revenue share on that agent's production, paid from Real's portion.
Is there a physical office?
Real is a cloud-based brokerage, so there's no desk fee. The Collective meets in person around the Valley and online, and you're welcome at whatever fits your schedule.
What if I'm newer to real estate?
Newer agents are welcome. You'll get access to Real's training and support, plus agents in the Collective who are happy to answer questions and share what's worked for them.
How do I switch brokerages?
We'll walk you through it: the Real application, transferring your license with the Arizona Department of Real Estate, and timing the move around your pending transactions so nothing falls through the cracks.
Let's have a no-pressure conversation
Switching brokerages is a real decision, and it should make sense for your business. Coffee or a call works. We'll look at your numbers together, and if it isn't a fit, I'll tell you.
Jennifer@PhoenixLivingRE.com
I'm Jennifer Haugebak, a Realtor® and the owner of Phoenix Living, with Real Broker and the Sakala Group. I help buyers and sellers in Anthem, Phoenix and nearby cities like Scottsdale, Peoria, Glendale and Surprise, with a special focus on North Phoenix. I've lived in Anthem since 2012 and have a 5.0-star rating from 78 client reviews.
Before real estate, I spent 20+ years in healthcare. In 2018 I became a full-time Realtor, and I've brought the same habits with me: listening carefully, paying attention to details, and taking care of people when the stakes are high. Since then I've helped hundreds of people reach their real estate goals.
Buying or selling a home is one of the biggest decisions you'll make. I don't think the answer is always "buy now" or "list now." My job is to help you make the right move for your goals and your timing, whether that's this month or next year.
Who I work with most
- First-time buyers: Your first home is more than a place to live. It's where you start investing in yourself and building wealth. I walk you through every step so the process feels manageable.
- Empty nesters: I know what the next chapter feels like, because I went through it when my boys became adults. When the house no longer fits the way you live, I'll help you find a home that suits your needs better.
- Upsizing and downsizing: As life changes, your home needs to change with it. Whether your family is growing or you're ready for less space, I'll help you make the move with a plan.
- Selling and buying at the same time: Need to sell and buy? No problem. I'll help you line up both moves so the timing works for you.
- Relocating families: I've moved cross-country between the Midwest and Arizona twice myself, so I know how stressful a long-distance move can be. I'm your eyes on the ground so you land in the right neighborhood the first time.
Credentials: Full-time Realtor® since 2018. GRI, Senior Real Estate Specialist (SRES), e-PRO, rCRMS. Member of NAR, the Arizona Association of Realtors and WeSERV.
Love where you live! Let me help get you there.